With so many brow products on the market, it can be hard to know what actually works. As Scandinavia's leading brow experts with over 10 years of experience across our five WOWBROW salons, we know exactly which products deliver results. In this guide, we help you find the perfect product based on your brow needs.
In this guide
Step 1: Identify your brow needs
Before choosing a brow product, you need to understand what your brows need. Here are the most common brow needs and the products that solve them:
Thin or sparse brows? You need a serum
If your brows are thin, sparse or have gaps, a growth serum is the most important product you can invest in. WOWBROW Brow & Lash Serum is developed by our salon experts and contains peptides and biotin that naturally stimulate hair growth. Apply morning and evening for 6 to 8 weeks for visible results. For maximum lash growth too, we recommend Grow Gasm Lash Serum, our most potent growth serum for dramatic results in just a few weeks.
Unruly brows? Try Styling Wax
Do your brows refuse to hold their shape? WOWBROW Brow Styling Wax gives you the trendy laminated brow look at home, without a salon visit. The wax keeps brows in place all day and creates a natural, brushed-up effect that looks stunning.
Light or invisible brows? Choose colour fill
For brows that need definition and colour fill, Color Boosting Brow Mascara is the perfect choice. It fills in the brows with natural colour and creates a full, defined look in seconds. Available in several shades to match your natural brow tone.
Want salon results at home? A lamination kit is the answer
Brow lamination is the most popular brow treatment in our salons, and now you can get the same result at home. WOWBROW Instant Lamination Kit gives you professional brow lamination that lasts up to 6 weeks. The kit contains everything you need and is easy to use, even for beginners.
Step 2: Build your perfect brow routine
The best results come from combining several products. Here are our expert-recommended routines:
Basic brow routine (5 minutes daily)
Start with Brow & Lash Serum morning and evening to strengthen and stimulate growth. Use Brow Styling Wax to shape the brows in the morning. Done! This simple routine makes a noticeable difference in just a few weeks.
Full brow routine (10 minutes daily)
Morning: Apply serum, style with wax, and define with Color Boosting Brow Mascara for extra colour fill. Evening: Cleanse the brows and apply serum again. Every 4 to 6 weeks: Do an at-home treatment with the Instant Lamination Kit for long-lasting shape and direction.
Step 3: Common brow mistakes to avoid
After treating thousands of clients in our salons, we see the same mistakes again and again. Avoid over-plucking your brows, as it takes months to grow them back. Don't skip serum, as it's the foundation for great brows. Choose the right shade of brow mascara, one that matches or is a tone darker than your natural brow colour. And finally, don't forget to style your brows, as even the finest brows look better with a little wax and direction.
Expert tip: Consistency beats intensity. A steady daily routine with serum and styling delivers far better results than sporadic effort, no matter how many products you own.
Why choose WOWBROW products?
All WOWBROW products are developed by professional brow experts with over 10 years of salon experience. We test every product in our five salons across Scandinavia before it launches. The products are vegan, dermatologically tested and formulated for the Nordic climate. We offer free shipping throughout the Nordics and have over 1,000 retail locations across Europe.
See the full product range
Visit our complete product catalogue to see all WOWBROW products. Have questions? Our brow experts are happy to help you with a personalised product recommendation.
Frequently asked questions about brow products
How long does it take before brow serum works?
Most people see visible results after 4 to 6 weeks of daily use. For best results, we recommend using the serum for at least 8 weeks continuously.
Can I use a brow lamination kit if I have sensitive skin?
The WOWBROW Instant Lamination Kit is dermatologically tested and suitable for most skin types. We always recommend doing a patch test on your forearm 24 hours before first use.
What is the difference between Brow & Lash Serum and Grow Gasm?
Brow & Lash Serum is designed for both brows and lashes and delivers even, natural growth. Grow Gasm Lash Serum is our most intensive lash serum, specially developed for maximum lash growth and thickness.
Find your perfect brow product
Explore the full WOWBROW range and get a personalised recommendation from our brow experts.
Shop all products
