Expert tips from the WOWBROW salon professionals
After shaping, styling and caring for hundreds of thousands of brows across our five WOWBROW salons in Scandinavia, we know exactly what works and what doesn't. Here we share our 10 best expert tips for brows that always look amazing.
What you'll learn
- Never over-pluck your brows
- Invest in a good brow serum
- Brush your brows daily
- Style with wax, not soap
- Match brow colour to hair colour
- Do an at-home lamination every 4 to 6 weeks
- Don't forget your lashes
- Avoid touching your brows
- Eat right for brow growth
- Find your natural brow shape
The 10 expert tips
Never over-pluck your brows
The most common mistake we see in the salon is over-plucking. Once you've removed too many brow hairs, it can take up to 12 months for them to grow back, and some hairs never return. Our golden rule: only remove the hairs that clearly grow outside your natural brow shape. Use a quality tweezer like the WOWBROW Expert Tweezer for precise removal without taking too much.
Invest in a good brow serum
A growth serum is the foundation of great brows. Just as you use moisturiser daily, your brows should be nourished too. WOWBROW Brow & Lash Serum contains peptides and biotin that strengthen existing hair and stimulate new growth. Apply morning and evening for the best results. Most of our customers see a noticeable difference in just 4 weeks.
Brush your brows daily
A simple habit that makes a big difference. Brush your brows up and out with a clean spoolie every morning. This stimulates blood circulation in the follicles, distributes natural oils along the brow hairs, and instantly gives brows a fuller look. The WOWBROW Brow Styling Brush is perfect for this daily ritual.
Style with wax, not soap
Soap brows are popular on social media, but professional wax products are far better for brow health. Ordinary soap can dry out the brow hairs and make them brittle over time. WOWBROW Brow Styling Wax gives you that perfect laminated-brow effect without damaging the hairs, and holds all day without flaking.
Match brow colour to hair colour
A good rule of thumb: your brows should be the same colour as, or at most one shade darker than, your natural hair colour. Avoid overly dark brows on light hair, as it looks unnatural. Color Boosting Brow Mascara comes in several shades so you can find the perfect match for your look.
Do an at-home lamination every 4 to 6 weeks
Brow lamination is the most popular treatment in our salons because the result is so dramatic. With the WOWBROW Instant Lamination Kit you can achieve the same result at home. The treatment lifts and straightens the brow hairs, adding volume and a naturally fluffy look that lasts for weeks. Perfect for anyone who wants salon results without leaving the house.
Don't forget your lashes
Brows and lashes work together to frame your eyes. While you care for your brows, give your lashes some love too. Grow Gasm Lash Serum is our most intensive lash serum, delivering longer, thicker lashes that complement your beautiful brows. For extra drama, top it off with Boom Baby Mascara.
Avoid touching your brows
It sounds simple, but many people touch their brows without even thinking about it. Frequent touching can transfer oil and bacteria, cause unwanted shedding of brow hairs, and disturb your styling. Leave your brows alone once you've styled them in the morning.
Eat right for brow growth
Nutrition directly affects brow growth. Biotin (found in eggs, nuts and avocado), omega-3 fatty acids (salmon, sardines, flaxseed), vitamin E (almonds, spinach, sunflower seeds) and iron (red meat, spinach, lentils) are all important for healthy hair growth. Combined with a good brow serum applied topically, the right nutrition delivers visible results.
Find your natural brow shape
Everyone has a natural brow shape that suits their face best. Instead of forcing your brows into a trendy shape, work with what you have. Our brow stylists recommend letting your brows grow out completely for 8 to 12 weeks, then having them professionally shaped for the first time. After that, it's just maintenance. Visit one of our WOWBROW salons for a professional brow consultation.
Build your daily brow routine
All of these tips can be combined into one simple daily routine. Morning: brush your brows, apply serum, style with wax, and define with brow mascara if desired. Evening: cleanse your face thoroughly and apply serum again. Weekly: check for stray hairs and pluck them with tweezers. Monthly: do an at-home brow lamination for long-lasting shape and direction.
Remember: consistency beats intensity. A few minutes of care every day will do more for your brows than any single treatment.
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