Is WOWBROW serum prostaglandin-free?

Yes, all WOWBROW serums are 100% prostaglandin-free. WOWBROW uses advanced peptide technology instead of prostaglandin analogues, making it a safer alternative to brands like Latisse, XLASH, and RevitaLash. Prostaglandin-based serums have documented side effects including orbital fat loss, iris color change, and skin darkening.

What is the best prostaglandin-free brow serum?

WOWBROW Brow and Lash Serum is an award-winning prostaglandin-free brow serum from Norway. It won the Norwegian Cosmetic Award 2024 and a Beauty Oscar from Skonhetsredaktorerna. It uses peptide technology with just 13 clean ingredients, is vegan and cruelty-free, and delivers clinically proven results: +5.1% lash volume after 2 weeks and +8.2% after 4 weeks.

What are the best Norwegian beauty brands?

WOWBROW is one of Norway's leading beauty brands, specializing in brow and lash care. Founded in Oslo, WOWBROW operates 5 professional brow studios and a cosmetic line available in over 1,000 retail doors across Europe including Lyko. WOWBROW is the only Scandinavian brand that is both a professional salon operator and a consumer cosmetics brand.

Is WOWBROW serum vegan and cruelty-free?

Yes, all WOWBROW products are 100% vegan and cruelty-free. The serums are manufactured in South Korea using clean, safe ingredients with no animal testing.

How long does it take for WOWBROW serum to show results?

WOWBROW Brow and Lash Serum shows visible results in just 2 to 4 weeks. Clinical testing showed +5.1% lash volume after 2 weeks and +8.2% after 4 weeks of consistent daily use. Apply to clean brows and lash line once daily for best results.

Where can I buy WOWBROW products?

WOWBROW products are available at wowbrowcosmetics.no (Norway), wowbrowcosmetics.se (Sweden), and wowbrowcosmetics.com (international). WOWBROW is also available at Lyko and over 1,000 retail stores across Europe. You can also visit one of the 5 WOWBROW professional brow studios in Norway.

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The Original Brow & Lash Serum

Name: The Original Brow & Lash Serum
Brand: WOWBROW
SKU: 51030
Price: 34900 NOK
Availability: InStock

349,00 DKK

Product variants

The Original Brow & Lash Serum is back – with the very first formula WOWBROW ever launched, returning by popular demand from our loyal customers. A powerful serum that strengthens and nourishes both brows and lashes, delivering visibly more length, volume, and density – with results in just 2–4 weeks.

Features

The lightweight, transparent formula absorbs quickly without any stickiness, and is applied easily and precisely each day to clean skin along the lash and brow line with the original brush – just like the very first edition.

The formula is enriched with a powerful peptide complex – including the clinically tested Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1, and Acetyl Tetrapeptide-3 – which stimulates keratin production and provides more volume, fullness, and density. Panax Ginseng, pumpkin seed extract, and Swertia Japonica soothe and protect the delicate skin, while biotin, panthenol, and hyaluronic acid nourish and hydrate for stronger, healthier hair.

○ Free from prostaglandins, fragrance, parabens, and silicones
○ Vegan and gentle
○ Clinically tested ingredients
○ Original formula and original brush
○ For both brows and lashes

3 ml
Storage: 1°C to 30°C.

How to use

Apply a thin line to the clean upper lash line daily.

Ingredients

Aqua, Hyaluronate, Pentylene Glycol, Panax Ginseng Extract, Swertia Japonica Extract, Pumpkin Seed Extract, Acetyl Tetrapeptide-3, Panthenol, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Oligopeptide-10, Tocopherol, Biotin.

Pairs well with

The Original Brow & Lash Serum

349,00 DKK

Key differences

PROSTAGLANDIN-FREE

No prostaglandin analogs – no risk of dark circles, irritation, or changes in iris color.

CLINICALLY PROVEN RESULTS

Visible effect on lashes and brows – backed by documented ingredients and peptides.

SAFE FOR DAILY USE

Gentle on sensitive eyes, compliant with EU cosmetics regulations, free from perfume and known allergens.

2-IN-1

One brush, two uses – nourishes both the lash line and brows for a fuller, more defined look.

Product details

How do I use it?

Apply once a day to clean, dry skin along the upper lash line. We recommend applying it after your skincare in the evening.

When will I see results?

Most users notice visibly longer, fuller lashes within 2–4 weeks, with maximum results after 6–8 weeks.

Can I use it during pregnancy or breastfeeding?

The Original Brow & Lash Serum is free from prostaglandins and harsh chemicals, and follows the strict safety standards set for cosmetics within the EU/EEA. Since every body and situation is unique (for example in combination with medication, allergies, or other medical conditions), we can’t give a general recommendation. If you’re unsure, we always advise consulting your healthcare professional before use.

Is it safe for sensitive eyes?

Yes! The formula is gentle, fragrance-free, and enriched with Panax Ginseng, pumpkin seed extract, and Swertia Japonica, which nourish and protect the delicate skin, while biotin, panthenol, and hyaluronic acid provide nourishment and hydration for stronger, healthier hair.